Mobile Apps & Social Media

I recently decided that I would start working on my next mobile app, a children’s eBook series. I wanted to base the story off of my daughter and two of my friends’ daughters using anthropomorphic animals. However, if you’ve been following the trend of mobile apps these days, you know that you need to spend just as much time marketing your apps as you have developing them. Before I have even finished writing the storyline to my new app series, I spent some time pre-marketing it.

Maddie Bear's Birthday

I did a web search to make sure there weren’t similar products with similar names already coming up on Google. Then I purchased a domain name and made a temporary website placeholder (www.MaddieBearBooks.com) as well as started a Facebook page (www.facebook.com/MaddieBearBooks). I figured the last account I would need would be a Twitter account (www.twitter.com/MaddieBearBooks) and then I’d have all the major bases covered. However, after hearing Noah Malewicz say he also did Instagram to promote his app “City Birds” during the Corona Geek Hangout, I figured I should hit that market as well.

The thing was, I didn’t want to create an Instagram account just to have one. After perusing other Instagram users’ images, it seemed like there were way too many “selfies”, food pictures, and the like, so I decided to try something a little bit more creative for Maddie Bear’s page.

http://instagram.com/maddiebearbooks
Maddie Bear jumps off the Adobe Flash stage onto the timeline.
http://instagram.com/maddiebearbooks
Maddie Bear takes drawing her story on the Wacom Cintiq into her own hands.
http://instagram.com/maddiebearbooks
Maddie Bear takes my Sharpie pen to write her name on paper.

I thought doing some illusions and tricks might be a little more visually enticing to look at versus pictures of me drawing the artwork. Whether if all of this social media marketing will pay off or not is yet to be seen, I should probably finish the app first…

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